The CMO Club Chicago Chapter Dinner Recap. What City Characteristics Produce Innovation?

Why do some cities like Seattle become hotbeds of innovation while others are not credited with a single major global brand? Phil Clement, formally of AON, explains.

Key Takeaways

 Phil Clement 

Why do some cities like Seattle become hotbeds of innovation while others are not credited with a single major global brand?  Nike, Starbucks, Amazon, Costco, Nordstrom, Boeing, iconic rock band Nirvana all emerged from Seattle. Much larger cities and many urban markets have no such track record. Why are some cities such fertile innovation platforms and others not so much?

  • A culture of unplanned serendipity and the everyday reputation of a city fosters the foundation behind its ability to birth innovation.
  • Seattle has a…