The CMO Club Los Angeles Chapter Roundtable Recap

The Future of Virtual, Augmented and Mixed Reality and Its Impact on Brands. Thoughts from The CMO Club Los Angeles Chapter Roundtable on leveraging New Technologies and Marketing Platforms

 

The Future of Virtual, Augmented and Mixed Reality and Its Impact on Brands

Roundtable led by Joanna Popper, Global Head of Virtual Reality for Location Based Entertainment at HP. The top six things needed for the widespread adoption of VR/AR/MR, or Extended Reality (XR) for short.

 

  1. Technology– Billions in investments are pouring into the technology. Those big head-mounted devices we now use are likely to become a small pair of goggles or even glasses soon. Today, you have to be attached to a powerful computer for XR, Tomorrow, not so much. Oculus Go,…