When it comes to change, you have essentially three choices:
- Reactive change, change made necessary by outside forces.
- Crisis change, an event, situation, or public initiative that threatens the company’s ability to effectively operate its business, or
- Proactive change, acting in advance of a future situation, rather than just reacting.
By embracing change early, you lean forward, take advantage, and lead the change. This is always the best position to be in. Use linguistic and semantic technologies to discover trends and insights from social media. The companies who can do this will have a tremendous advantage…