Customer Experience and Thinking Outside the Box

CMO Club Breakouts- Customer Experience and Thinking Outside the Box, with Davis D’Addario of Guitar Center and Heidi Matheys of Valvoline

CMO Club Fall Summit Breakouts 

Jeannine Davis D’Addario, Chief Marketing & Communications Officer, Guitar Center; 
Heidi Matheys, CMO, Valvoline

Key takeaways

  Special events work Example: “Bringing in artists for talks with customers and staff on how they created music.” Building empowered staffing Example: “Assuring employees are empowered “in the moment,” to help the customer solve a problem or close the sale using all of the tools they have in their toolbox to make that happen right there on the spot.” Create an environment where people want to stick around. Example: “At Guitar Centers, we allow…