CMO Club London Roundtable Recap May 2018

Top 10 Questions to Ask When Interviewing for a CMO Position

 

  • Can you please explain the company-wide annual and quarterly planning process in detail?
  • Is the company willing to sacrifice substantial revenue for the customer? What are the parameters?
  • What are the current problems with the company’s internal and external culture?
  • What percentage of annual revenue is allocated to marketing?
  • What type of CMO do you need most?

    A growth CMO?

         A commercial CMO?

         A strategic CMO?

  • As CEO, what motivates you in life?
  • What do you dislike the most about the board?
  • What would my top two challenges be?
  • Why is the last CMO being replaced? Did he/she leave on their own accord or were they forced out?
  • Are you ok if I want your job?