CMO Club London Roundtable Recap May 2018

Top 10 Questions to Ask When Interviewing for a CMO Position

Can you please explain the company-wide annual and quarterly planning process in detail?
Is the company willing to sacrifice substantial revenue for the customer? What are the parameters?
What are the current problems with the company’s internal and external culture?
What percentage of annual revenue is allocated to marketing?
What type of CMO do you need most?
A growth CMO?

A commercial CMO?

A strategic CMO?

As CEO, what motivates you in life?
What do you dislike the most about the board?
What would my top two challenges be?
Why is the last CMO being replaced? Did he/she leave on their own accord or were they forced out?
Are you ok if I want your job?

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Digital transformation
Business transformation
Integration of mergers and acquisitions
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Improving relationships with CEO, C-Suite, and board
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Doing more with less
Customer loyalty programs
Customer retention
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Digital marketing challenges (Ad Fraud, Brand Safety, Privacy, Legislation)
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Start-ups and Scale-ups Marketing plan
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Global marketing organizations
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Innovation in the workplace
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New marketing technology
Technology ROI
Balancing product / tech / marketing
Technology trends
Cognitive technology
AI in marketing
Virtual reality
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CMO Club London Roundtable Recap May 2018

Top 10 Questions to Ask When Interviewing for a CMO Position

You are registering for: CMO Club London Roundtable Recap May 2018

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