CMO Club London Roundtable Recap May 2018

Top 10 Questions to Ask When Interviewing for a CMO Position

 

  • Can you please explain the company-wide annual and quarterly planning process in detail?
  • Is the company willing to sacrifice substantial revenue for the customer? What are the parameters?
  • What are the current problems with the company’s internal and external culture?
  • What percentage of annual revenue is allocated to marketing?
  • What type of CMO do you need most?

    A growth CMO?

         A commercial CMO?

         A strategic CMO?

  • As…