Mistakes CMOs Make When Leading Transformation:
Top Things to Avoid
- Doing too many one-off digital projects not directly tied to your overall business transformation strategy. Low-hanging fruit may not lead to the transformational success that you need.
- Assuming your employees are correctly aligned to achieve what’s best for the transformation. The process can take multiple years, but team incentives tied to current-year success works well. Employees will usually focus on what gets them the most dollars in that year.
- Focusing on the current things you are doing in slightly different way verses changing the way you are thinking. Thinking…