CMO Club Portland Chapter Dinner Roundtable Recap

Marketing insights from the CMO Club's Portland Chapter dinner roundtable on September 20th, 2018, lead by Chris Murphy of Adidas


Key Takeaways from Portland

Getting Closer to Your Buyers/Users and Creating Unique Brand Experiences Using Engagement Data, led by Chris Murphy, Senior Director, Digital Activation at Adidas.


  • Acquisition of customer data is climbing up on the list of priorities with email still being the most sought-after data.
  • Who is your shopper is more important than who is your consumer – Example- The children want the shoes, but it is the mother with the money that does the shopping.
  • Gather your first-party data, team up with…