Marketing insights from the CMO Club's Portland Chapter dinner roundtable on September 20th, 2018, lead by Chris Murphy of Adidas
Key Takeaways from Portland
Getting Closer to Your Buyers/Users and Creating Unique Brand Experiences Using Engagement Data, led by Chris Murphy, Senior Director, Digital Activation at Adidas.
- Acquisition of customer data is climbing up on the list of priorities with email still being the most sought-after data.
- Who is your shopper is more important than who is your consumer – Example- The children want the shoes, but it is the mother with the money that does the shopping.
- Gather your first-party data, team up with…