Customer Engagement
Delivering Creativity and Effective Story Telling

The CMO Club Silicon Valley Chapter Roundtable Recap June 4th. 2018

Mike Albans
June 12, 2018

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Richard Sunderland, Founder and Executive Chairman of Heavenly Group Ltd.
 The Benefit of Brevity - Four Key Takeaways
 

  1. Be brave. Don’t lack the confidence to be brief. Too many times, marketers try to over-explain. While there is more “perceived” value in complexity, being brief is more powerful.
  2. “I have made this letter longer than usual only because I have not had time to make it shorter.” -A pertinent quote from Mark Twain
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