Customer Engagement
Delivering Creativity and Effective Story Telling

The CMO Club Silicon Valley Chapter Roundtable Recap June 4th. 2018

Mike Albans
June 12, 2018


Richard Sunderland, Founder and Executive Chairman of Heavenly Group Ltd.
 The Benefit of Brevity - Four Key Takeaways

  1. Be brave. Don’t lack the confidence to be brief. Too many times, marketers try to over-explain. While there is more “perceived” value in complexity, being brief is more powerful.
  2. “I have made this letter longer than usual only because I have not had time to make it shorter.” -A pertinent quote from Mark Twain
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