Richard Sunderland, Founder and Executive Chairman of Heavenly Group Ltd.
The Benefit of Brevity – Four Key Takeaways
- Be brave. Don’t lack the confidence to be brief. Too many times, marketers try to over-explain. While there is more “perceived” value in complexity, being brief is more powerful.
- “I have made this letter longer than usual only because I have not had time to make it shorter.” -A pertinent quote from Mark Twain
- It takes more thought to be brief, but in this Attention Deficit Disorder-filled world you need to…