Today, we’re moving the spotlight onto Jeni Golomb, CMO and Head of Marketing for Daisy Brand, and Dallas Chapter CMO Club member.
1. Jeni, what was your first (or favorite) job?
My favorite job was Associate Brand Manager at Wm. Wrigley Jr. Company. Yes, I was doing all the grunt work for whatever brand I was working on; but I learned a lot, I was surrounded by a ton of great people who to this day are still among the most talents colleagues I’ve had the pleasure of working with, and I had so much fun.
We had fantastic leaders at the organization, including someone who remains my mentor to this day. My time there set my expectations for how brand management should work and what a great company culture looks like.
2. What are the 3 most important components for your personal and professional success?
3. Name an “inflection point” experience that prepared you for your current position.
Deciding to go to business school was a major turning point in my life. At that time, I was an electrical engineer working at Motorola, designing the big boxes that process cell phone calls.
I had a desire to get into marketing, but didn’t know how to do it— until someone suggested business school. I had never known a single MBA before. It seemed daunting, but worth a shot.
Motorola would have paid for me to go part-time to any of the great schools in the Chicagoland area. However, that meant the program would take 4-5 years, I would have to work as an engineer that whole time, and my MBA would become something I had to “get through” instead of something I would enjoy. But it would have been FREE!
Instead, I took a huge risk—one my conservative parents advised against—and took out $135K in student loans to attend Harvard Business School full-time.
It was easily one of the best decisions I have ever made. Not only did I get to make the career move into marketing that I wanted, but it also allowed me to see possibilities I never even knew existed. It taught me that I can bet on myself and I can accomplish more than I ever thought possible.
4. What characteristics do you value most when hiring new marketing talent for your team?
Passion. Every brand I’ve ever worked on has instantly become my baby that I will care for and shepherd with all my heart and soul. I love working with people who have the same enthusiasm. Culture eats strategy for breakfast, and a group of hardworking passionate people who are dedicated to doing what’s best for the brand while having a little fun along the way is the best culture I can think of.
That being said, the right blend of strategic thinking and executional ability is also necessary. I personally have a super-high sense of urgency, so I like to find people who are smart, strategic, and can get things done.
5. What technology are you looking forward to using or implementing for your brand in the next six months?
We experimented with Addressable TV last year and had a good experience, but it was not very cost-effective. I’ve been told costs are coming down so I’m looking forward to trying that again to see what is possible.
6. Which book would you recommend to your fellow CMO Club members right now?
“Your Best Year Yet” by Jinny Ditzler. There is actually a training program that goes along with this, which talks about all the different roles you play in your life and helps you reframe your personal paradigm and set goals to achieve success in all those areas. It has made a difference in my life as a wife, a mom, as a friend, in my self-care, and yes in my career too.
7. Do you have a personal mantra, words of wisdom or favorite inspirational quote?
I have two:
- “Opportunities are usually disguised as hard work, so most people don’t see them.” ~Ann Landers
- “Do What Matters.” ~Me. This is the personal paradigm I created as part of the Best Year Yet training. It speaks volumes to me and makes my heart sing! At work, at home…I always do what matters, and try not to let myself get caught up and waste time in the silly stuff that doesn’t.