1. What was your first (or favorite) job you’ve had?
I have very fond memories of being co-owner at InterActive Communication. As co-owner, I had to be immersed in all areas of the business: from marketing and product development to pricing and operations. The shipping department even taught me how to drive a fork lift.
2. What are the 3 most important components for your personal and professional success?
Passion, Drive, Natural curiosity
3. What characteristics do you value most when hiring new marketing talent for your team?
Aptitude, Attitude, Curiosity
4. What piece of technology are you looking forward to using or implementing at Sprint?
I’m really looking forward to implementing additional automated marketing tools utilizing the Marketo platform.
5. Which book would you recommend to your fellow CMOs right now?
Having a small child, right now the majority of my evening reading revolves around Dr. Seuss. Our favorite, Oh, the Places You’ll Go!, gives great advice for any age:
“You have brains in your head. You have feet in your shoes. You can steer yourself in any direction you choose… But be sure to step with care and great tact and remember that Life’s a Great Balancing Act. …And you will succeed. You will, indeed! 98 ¾% guaranteed.”
Otherwise I would recommend anything from Malcolm Gladwell: Tipping Point, Blink, Outliers. I am intrigued with all of his writings as he is an economist who spins very thought-provoking yarns from inspiring observations.
6. Name one CMO who impresses you today and tell us why.
Vincent DeSantis, SVP and Global Chief Marketing Officer of Payless ShoeSource. He has an uncanny ability to distill complex situations down to very digestible, and often quite humorous, five to ten word explanations. Oh, and the fact that he has grown his company’s international market share by double digits for the last several years.
7. Do you have a personal mantra, words of wisdom or favorite inspirational quote?
“In the long history of humankind those who learned to collaborate and improvise most effectively have prevailed.” – Charles Darwin