CMO Spotlight Interview

CMO Club Spotlight: Tim McDermott of the Philadelphia 76ers

Find out what motivates seasoned sports marketer Tim McDermott of the Philadelphia 76ers and who some of his biggest marketing influencers are.

This week, we‰Ûªre turning the spotlight onto Tim McDermott,åÊChief Marketing & Innovation Officer of theåÊPhiladelphiaåÊ76ersåÊand Philadelphia Chapter President.

Tim McDermott, Chief Marketing & Innovation Officer, Philadelphia 76ers and Philadelphia Chapter President
Tim McDermott, Chief Marketing & Innovation Officer, Philadelphia 76ers and Philadelphia Chapter President
1. What was your first (or favorite) job you‰Ûªve had? åÊ In 2006, I became the CMO of the Washington Capitals.åÊ It was an amazing experience to work for Ted Leonsis. We had monthly mentoring meetings for which I am…