The CMO Crystal Ball: Lets Talk 2015

by Steven Cook

Zero. Zilch. Zip. Nada. When marketers shared with their predictions for 2014, the phrase “digital transformation” never came up.

What a difference a year makes. These days digital transformation is top-of-mind for CMOs, and it reaches all corners of marketing. That includes devising new strategies to meet the expectations of omnichannel customers, capitalizing on what new technologies now enable (geotargeting, personalization, and automation, to name just a few), and changing the makeup of the modern-day marketing team to ensure the right skill set. None of this happens overnight, but it’s…