CMO Profile: The Innovator. How to Lead Innovation Internally

by Sandra Zoratti, inspired by Susan Shields Winning CMOs embrace innovation like a hug. They open their arms to new ideas; embrace the best; hold on to the one’s that work and release those that don’t. Innovation is a competitive differentiator and has been shown to translate into superior financial results.How do you catalyze innovation within your marketing team? Let’s talk about how to get a marketing team excited to create and embrace the next big idea. Why. To be an effective growth CMO, you must innovate in ways that give your customers something they want or need.…