The CMO Solution Guide to the Future of TV and Digital Video

The CMO Club, in partnership with Simulmedia, conducted CMO-Centered Research with CMOs from La Quinta Hotels, Papa John’s, PopChips, Sylvan Learning, Viking River Cruises. This solution guide is for marketing leaders who are struggling to close the growing gap between consumer media consumption patterns and CMO know-how.  Download the report for the insights shared by leading CMOs who are “solutioning” this pressing challenge with effective results. Key findings from the report include:

  • In the past three years, digital spend has gone from 10 percent of advertising budgets to 24 percent and is forecasted to rise to 36% in the…