CMO Club Breakouts-Winning in Critical Moments with Customers

Winning in Critical Moments with Customers unpacks the vital importance of communicating the right marketing message at the right place at the right time-essential to quickly identify the “moment of truth” when you can lose a customer or keep them for life.

 

CMO Nashville Summit Roundtable Recap

 


David Gitter, CMO, World Poker Tour


Bob Kraut, recent CMO, Captain D’s

Blane Sims, Chief Innovation Officer, Signal

 

Key Takeaways

 

  • Communicate the right marketing message at the right place at the right time-essential to quickly identify the “moment of truth” when you can lose a customer or keep them for life.
  • Companies need to educate and empower their employees to take appropriate action and exceed expectations immediately when there is a customer issue.
  • Critical moments in…