CMO Tenure or Transformation? – A Silicon Valley Chapter Dinner Roundtable

With the consumer having more control than ever, obstacles are popping up in CMO positions that have been creating turmoil. This is most apparent in the tech industry where a whopping 51% of CMOs have been in their positions for less than 2 years. With all this disruption happening it is more important than ever for CMOs to make a lasting first impression. The first 100 days are crucial. During a dinner On April 30th our Silicon Valley Chapter participated in a problem solving roundtable led by Kathleen Schaub, CMO Advisory Service at IDC and Andy Cunningham, CMO…