CMO Tenure: Turmoil or Transformation?

Even as the role of the chief marketing officer takes on greater importance, it is undergoing tremendous upheaval. In a revealing study on CMO tenure, IDC found that 51% of tech CMOs have held their position for fewer than two years. IDC’s insights on the popular topic of CMO tenure is captured in the attached report and based on interviews with these 10 marketing leaders: Paul Appleby, executive vice president, Worldwide Sales and Marketing, BMC Andy Cunningham, chief marketing officer, Avaya Greg Estes, vice president of Enterprise Marketing, NVIDIA Christine Heckart, chief marketing officer, Brocade Kevin Iaquinto, chief marketing officer, JDA Peter…