creating-brand

CMOs Answer: How Do You Create a Brand?

CMOs were asked to share some of the ways they create and cultivate brand at their own organizations. Here’s what they had to say...

Brand is invaluable to your organization’s longevity. It’s because of the purpose and culture you’ve created that people want to come back as loyal customers and even become advocates of your products. As individuals, CMO Club members cited BMW, Nike, Amazon, and Jet Blue as some of the brands they love most. They said that these companies make their lives easier, have a clear purpose that emanates from within, give back to the community and have great quality products and customer service. No surprises there – these are many of the reasons anyone might like a brand. During their recent…