CMOs in the Board Room: Mike Linton and Cammie Dunaway Weigh In

by Mike Linton, CMO, Farmer’s Insurance and Cammie Dunaway, CMO, KidZania  Of the 900 Fortune 1000 Board Seats, only 38 have CMO experience. That’s less than five percent! So what does it take to get Marketers in the Board Room and how can they successfully add value once they are there? Cammie Dunaway of KidZania and Mike Linton of Farmers Insurance give tips to Marketers on how to be successful in the Board Room: Get Ready! Get Practiced! Get Networked!

  • Develop skills that a company can’t “just buy” and listen to feedback from you board while evaluating “How do boards hear things?”