CMOs Discuss Marketing Shifts & Consumer Behavior

At The CMO Club Fall Summit, IBM hosted a panel session where CMOs opened the door to their marketing strategies and gave us a glimpse into how the nation’s top brands are really thinking about marketing these days.

Recently, The CMO Club in partnership with IBM, produced Marketing is a (Buyer) Journey, Not a Destination, a CMO Solution Guide. After months of research and interviews with top executives, the results uncovered significant ways that the marketing world is being flipped on its head. At The CMO Club Fall Summit, IBM co-hosted a panel session where CMOs opened the door to their marketing strategies and gave us a glimpse into how some of the world’s top brands are marketing today. Moderated by the CMO Club’s Sandra Zoratti, panelists also weighed in about how these changes translate…