CMOs in Healthcare amidst the COVID-19 Pandemic
Manny Rodriguez, Chief Marketing, Experience & Customer Officer, UCHealth and Cindy Donohoe, CMO, of Highmark Health led a candid discussion in a Virtual Roundtable that delved into the impacts and challenges of leading a marketing organization within the healthcare industry during the COVID-19 pandemic. The discussion touched on many challenges and changes taking place, how it has affected CMO roles, and what they see as the new normal going forward.
Were you ready for this?
As much as any company can ever be completely ready for such an unprecedented event as the one we face right now, both CMOs told us their businesses were built for this. “There is no higher purpose than working in health during a pandemic,” Donohoe said.