CMOs Share How to Lead a Successful Acquisition or Merger

CMOs Share their Tips for Leading a Successful Acquisition or Merger

As the CMO of a growing organization, what is your role in managing a successful merger and/or acquisition of other brands and their resources?

As the CMO of a growing organization, what is your role in managing a successful merger and/or acquisition of another brand and its resources? At this month’s San Diego Dinner and Roundtable Discussion, several of my peers had this very question on their minds. As we shared our challenges and opportunities on the topic, I put together some takeaways from the conversation: Start Here: Do Nothing (At First) During an acquisition, everything is in transition. My peers stressed how easy it can be to get caught up in the action and find yourself too deep in the…