CMOs: What it’s Really Like to be on a Board
CMOs often present to boards and may consider serving on a board themselves. But what does that really look like, and what does it take to get there?
Trish Mueller, board director, Dave & Busters, and former CMO, The Home Depot, shared her experience serving on a board, and offered some practical advice in the recent CMO Club Virtual Roundtable, How to be on a board.
“Board service is not about being responsible for just your opinion,” Mueller said. “It’s more responsibility than you think.”
It’s important to do your homework before joining a board, and to understand both your responsibilities, as well as the overall culture and expectations of the organization, she said. But serving on a board – one that is the right fit for you – can be a rewarding experience in a number of ways, Mueller added…