Content Isn’t King, Influencers Are

The CMO Club Summit was full of engaging conversations about innovative strategies and influencer partnerships. Here are a few of favorite takeaways by KristinAnn Janishefski, PR Director at Blast PR.

Article authored by KristinAnn Janishefski, PR Director at Blast PR. I had the honor of attending The CMO Club Innovation and Inspiration Summit last week in Santa Monica. As a first time attendee, I was truly inspired by the incredible depth of topics and truly felt the positive energy amongst this group of esteemed CMOs. Pete Krainik, Founder of The CMO Club, is a seasoned host and kept the energy up and audience engaged as he interviewed an inspiring group of speakers. I was specifically interested in the recently launched CMO Club Cares program (which Blast PR helped to promote),…