Context and Customers: Marketing’s New Frontier is Here

Consumers now expect marketers to communicate with them within the specific context of each interaction. That’s much easier said than done.

Context and Customers: Marketing’s New Frontier is Here

A CMO Solution Guide in partnership with Selligent

Technology has forever changed how we communicate with and engage consumers. But, while it has increased our opportunity as marketers, it has also increased consumer expectations. Consumers now expect marketers to communicate with them within the specific context of each interaction. That’s much easier said than done. The CMO Club, in partnership with Selligent, conducted nine in-depth discussions and surveyed more than 100 CMO Club members to understand how marketers are embracing this new reality. Throughout the…