Creating Branded Content at Every Level: Kansas City Roundtable Re-cap

From CEO to franchisee, everyone needs to create content that results in sales and a loyal customer base. CMOs discuss how to educate their marketing team.

Content marketing seems to be in every conversation these days, and our Kansas City Roundtable Discussion was no exception. Our members held a lively conversation at their first-ever local CMO Club Roundtable Discussion. John Hall, CEO of Influence & Co. was the leader and guest speaker, guiding a conversation about challenges in content marketing and how best to connect with your CEO. Content is turning the marketing world on it’s head – like sticking the clearly compartmentalized departments of paid advertising, public relations, brand ambassadors, consumer feedback and corporate offices in a blender and pressing the ‘smoothie’…