Happy Employee = Happy Customer: Creating Employee Experiences and Customer Growth

By focusing on the employee experience, the customer and the shareholder can benefit as well.

Libby Loskota
During the recent CMO Club roundtable, Happy Employee = Happy Customer: Creating Employee Experiences and Customer Growth, Libby Loskota, Vice President of Marketing at  TaskUs, a business process outsourcing company, shared what worked for TaskUs as they set about improving employee satisfaction, at the same time knowing  that would result in their customers seeing benefits as well. Loskota pointed to what she calls the “Virtuous Up Cycle Market” – a five-step process to get results: Invest in the employee…