Excerpt from Introduction:
To better understand the changing landscape of the cross-screen video marketplace—today’s challenges and tomorrow’s opportunities—Nielsen and Simulmedia brought together a core group of researchers, marketers and C-suite executives to develop a point of view on the potential revolution and evolution coming to the market over the next five to ten years.
What is the future of TV and digital video advertising? How will it impact the advertising ecosystem? Learn more by clicking “Download Now” below…and STAY TUNED for new research coming from The CMO Club and Simulmedia that will dive deep into CMOs’ perspective on how to handle the rapidly changing dynamics of this market.