Death to the Elevator Pitch

Here are eight ways to effectively communicate and build relationships with CMOs.

A couple years ago, I wrote a piece for Forbes.com called “To Connect with CMOs, Stop Selling and Start Helping.” It was about how agencies, PR firms and marketing vendors can best communicate and build relationships with CMOs. I wanted to share it with Clubhouse members, because those words are even more true today as they were then given the explosion of content marketing, new technologies and social media. CMOs are very busy and always under extreme pressure to continually lead growth, increase ROI and stay on top of the latest trends. Time is a precious commodity. Wouldn’t…