Prioritizing Marketing for Multiple Audiences - The CMO Club - Nerissa Sardi

Defining and Prioritizing Marketing for Multiple Audiences

Nerissa Sardi
recent VP of Marketing, Medici
When marketing a product or service to different types of customers, it’s important to define those audiences thoughtfully and listen to them closely, Nerissa Sardi, former VP of Marketing, Medici, and founder, Marketing in the Wild, told recent CMO Club Virtual Roundtable participants as she offered her perspective on Defining and Prioritizing Marketing for Multiple Audiences. Her first recommendation, even for those who have been in their role for a long time, is to sit down and understand…