Walmart.com Delivering Brand Relevance At Scale

The CMO Club Dinner in Chicago last week featured guest speaker Brian Monahan, VP Marketing at Walmart.com, to fuel the roundtable discussion with 22 CMOs/SVPs Marketing around “Delivering Brand Relevance At Scale To Reduce Ad Waste”.   After The CMO Club Chicago Chapter President, Kim Feil, welcomed everyone Brian opened with a clear description of the Walmart core shopper: the busy mom who needs support throughout her day; meal planning, shopping lists, on-the-go reminders, in-store support, price shopping, gifting, etc. The omnichannel shopping experience, and underneath it all, a giant personalization engine. “Sam Walton had a 10-ft rule…when you get within…