Delivering and Communicating Marketing’s Value to Your Organization.

Christopher Tebbet of Starbucks, on delivering and communicating Marketing’s value to your organization, as part of the CMO Club Seattle Chapter dinner and roundtable event, held on October 23rd, 2018.

 

 CMO Club Seattle Chapter Dinner and Roundtable, October 23rd, 2018

Key Takeaways

 Christopher Tebben

 VP Category Brand Management at Starbucks.

  • Reorganization. It happens to everyone at one time or another. Sometimes you need to choose employees who can add to their skill set, and sometimes you need to build focused teams, BUT teams that will cooperate and “share the wins.”
  • Connecting People Bonus.  This is one way to get teams to work together. Instead of each team fighting for shelf space, menu panels or “wins” selling into specific…