Demand Generation Engine Strategies

Denise Broady, COO and CMO, Workforce Software and Daniel Lowden, CMO, White Ops, led the recent CMO Club Roundtable discussion, Demand Generation Engine Strategies, and offered their own success stories, best practices and advice. Broady talked about many of the considerations CMOs may think about when starting out down the demand generation path. Some of those include:

  • Defining the Funnel, Lead Lifecycle & Retention and Conversion Optimization
  • Operationalizing the Funnel (including customer journey mapping, attribution models, etc.)
  • Setting Budgets & Goals as well as Aligning Sales & Marketing
  • Building Reporting, Analytics…