Content Marketing Is A Strategic Solution To A Strategic Problem

by Michael Brenner, Head of Strategy, NewsCred One of the biggest challenges I see today with content marketing is that it is largely a tactical solution to a tactical problem. Many so-called approaches to content marketing are merely just content. Or worse, they are campaigns. An e-book is not content marketing. A landing page with content on it is not content marketing. A YouTube video of your advertising campaign is not content marketing. Content marketing is not going away, but it needs to become institutionalized and understood as a strategic approach to marketing across the…