A CMO Solution Guide from The CMO Club & SocialCode
Using a digital first approach can provide powerful leverage and insight for marketing leaders today. New research by The CMO Club, in partnership with SocialCode, reveals that few marketers take full advantage of digital and social advertising to better inform marketing choices and audience preferences using lower cost, rapid feedback that enables nimble, agile marketing.
A survey of 80 CMOs of large consumer brands shows that:
- 61 percent of respondents do not use digital advertising to…