Major shifts in technology and buyer behavior have caused a complete disruption in marketing. A new breed of marketer has emerged — The Growth CMO — who is required to drive profitable growth in clear, measurable ways. The brand-based attributes that earned CMOs their position are not sufficient to generate business growth. A recent study with over 150 CMOs conducted by SAP, The CMO Club and Human 1.0, reveals a four dimensional approach that shapes the DNA of a Growth CMO. A clear roadmap exists to help CMO transition and seize the opportunity that is marketing today: To drive profitable growth and become the lynchpin of an organization’s success. Read on to learn more about the DNA dimensions on which marketing leaders need to focus.
This report is one of a multi-part series about the DNA of a Growth CMO and the four DNA dimensions that most significantly shape a Growth CMO. You can access each part of the series by clicking on the links provided below: