The DNA of A Growth CMO

Major shifts in technology and buyer behavior have caused a complete disruption in marketing.  A new breed of marketer has emerged

Synopsis:  

Major shifts in technology and buyer behavior have caused a complete disruption in marketing.  A new breed of marketer has emerged — The Growth CMO — who is required to drive profitable growth in clear, measurable ways. The brand-based attributes that earned CMOs their position are not sufficient to generate business growth. A recent study with over 150 CMOs conducted by SAP, The CMO Club and Human 1.0, reveals a four dimensional approach that shapes the DNA of a Growth CMO.   A clear roadmap exists to help CMO transition and seize the opportunity that is…