Does Marketing Have a Shrinking Middle Class?

Is there away to bridge the gap between today's 'haves' and 'have-nots' of the marketing world? Scott Lahde asks an important question that could benefit us all.

There appears to be a huge and glaring divide in the marketing world. While it’s certainly important, I’m not referring to the $30 billion gap between ad spending and time spent on digital media (Cited in the recent IAB report entitled “Madison Avenue Meets Silicon Valley and Silicon Alley: Building Collaboration between Creativity and Technology” – which is worth reading by the way). I’m referring to the marketing Grand Canyon that exists between the ‘haves’ and the ‘have-nots.’ On one end of the marketing world, you have large, cutting-edge marketers – Unilever, Mondelēz, American Express, Target, T-Mobile – who,…