How To Drive Change Beyond the Marketing Department - CMO Club Award-Winners Weigh In

How To Drive Change Beyond the Marketing Department – CMO Award-Winners Weigh In

All of the 25 award-winning CMOs in attendance participated in the dialogue at the 2016 CMO Club Awards. It was a feast for the mind, lending itself to the exploration of the seemingly boundless role of marketers. And explore we did.

The conversation zipped along like a beach ball at a rock concert. All of the 25 award-winning CMOs in attendance participated in the dialogue at the 2016 CMO Club Awards, adding insights, asking for details or just soaking up the collective wisdom. It was a feast for the mind, especially the inquiring type. The discussion topic – How CMOs Can Drive Change Beyond the Marketing Department – lent itself to the exploration of the seemingly boundless role of senior marketers. And explore we did. In the end, Antonio Lucio, CMO of HP (and that…