It's hard to consume any form of media without running into an influencer these days. Their massive followings and cult-like audiences can create enviable communities and, for some, the quality of their content rivals even the best agency and brand work. They seem to know their audiences through and through and, what's more, many of their loyal fans feel as if they are listening to a good friend when their favorite influencer talks.
It's a brand-consumer relationship most brands and marketers strive to have with their customers, so the rise of influencer marketing is really . . .