Empowering Employees to Become Brand Ambassadors: Digital Roundtable Recap

There can't be a gap between what we say and what we do as a brand. Here's how to get employees engaged and aligned with all marketing efforts.

I recently led The CMO Club’s Digital Roundtable discussion, where members participated in an engaging conversation about how to involve the entire company in marketing and branding. Today, brand equals experience, meaning that there can’t be a gap between what we say and what we do. Cohesion needs to extend to each member of the team, too, making it imperative that employees are aligned with all marketing efforts. Getting the entire company engaged with the brand can be an uphill challenge that requires daily focus. In many cases, this means having a person or team dedicated specifically to enhancing the employee…