This article is part of a four part series. You can access each part of the series by clicking the links provided below.
- What is Omnichannel Personalization and Why Do It?
- How to Engage Customers: Talk Listen Act
- Critical Enablers – How to Get it Done
- Keys to Success for Customer Experience
Excerpt from the original CMO Solution Guide to Omnichannel Personalization: In-store, At-home, On-the-go, through Social…they all come together to form the Customer Experience, and the key is turning the monologue into a dialogue! Brick and mortar is still important in the increasingly digital world.…