How to Engage Customers: Talk Listen Act

This article is part of a four part series. You can access each part of the series by clicking the links provided below. 

  1. What is Omnichannel Personalization and Why Do It?
  2. How to Engage Customers:  Talk Listen Act
  3. Critical Enablers – How to Get it Done
  4. Keys to Success for Customer Experience

Excerpt from the original CMO Solution Guide to Omnichannel Personalization: In-store, At-home, On-the-go, through Social…they all come together to form the Customer Experience, and the key is turning the monologue into a dialogue! Brick and mortar is still important in the increasingly digital world.…