Event Marketing ROI

How Event Technology Can Improve (and Prove) Your Marketing Performance

Events can be a daunting task to quantify, measure and prove their success. New research shows how CMOs can leverage event marketing technology to increase their investment and effectively measure ROI for their brands.

Stacey Fontenot, Vice President, Platform Marketing, Cvent
Stacey Fontenot, Vice President, Platform Marketing, Cvent
Events are great opportunities for face-to-face connections that facilitate conversations and help you share your brand story with current and prospective customers alike. But they are also heftier investments from a budget, resource and time perspective. Thus, quantifying, measuring and proving event success is critical to identifying how best to share results and guide future investments. The CMO Club, in thought leadership withåÊCvent, developed a CMO Solution Guide on Modern Event Marketing to…