Evolving Agency Partnerships to Drive Success: A Research Brief in Partnership with MediaMath

New insights about managing the partnership between brands, agencies and technology providers in the ever-evolving landscape of programmatic marketing.

The CMO Club, in partnership with MediaMath, recently published Evolving Your Agency Partnership Model to Drive Programmatic Success, a research brief that delves into managing the partnership between brands, agencies and technology providers. Here, we share some of the takeaways discovered after surveying over 70 top marketing executives, including: 

  • What your fellow CMOs crave in a changing programmatic landscape
  • The importance of transparency and goal alignment in managing relationships
  • Steps you can take to get more out of agency/tech partnerships (hint: it’s all in the numbers)
  • How agencies can bolster offerings and add value for…