Expanding Your Audience with Shifting Media Investments

Paula Puleo Blomquist, Chief Marketing and Merchandising Officer at Eyemart Express, Karen Noel, IoT Performance, Sprint and Erin Keating, Managing Partner, Director of Sales/Marketing at Midas-Exchange weigh in on investing in times of shifting media dynamics and how to best grow your audience within that change.

Key takeaways

Audience Identification

• Key to determining where and what you invest in. Many brands focusing on audiences first and content second.
• Diversification is key.
• Consumers use media and mediums differently. Provides the ability to be hyper targeted or…