Finding the Human within the Marketing Technology Ecosystem

Personally, I have been at the intersection of marketing, technology and storytelling for many years now.  And, I’ve been on both sides of the fence – first at a global digital agency providing marketing technology services to leading Fortune 500 and now on the corporate side, working as the Global Head of Marketing Technology & Innovation at Kimberly Clark, one of the largest global CPG manufacturers in the world. Throughout this journey, I have driven and utilized millions of dollars across enterprise, emerging and innovative marketing technology capabilities with a hope to drive business growth (sometimes). Some of the initiatives did…