From the Driver's Seat: Ditech CMO Lends Out Marketing Wisdom

From the Driver’s Seat: Ditech CMO Lends Out Marketing Wisdom

Drew Neisser, CEO of Renegade, recently interviewed Rich Smith, CMO of Ditech Financial, to get his insights on new marketing innovation, social media and calculating the ROI of a huge sponsorship.

Drew Neisser, CEO of Renegade, recently interviewed Rich Smith, CMO of Ditech Financial, to get his insights on new marketing innovation, social media and calculating the ROI of a huge sponsorship. In his two-part interview with me, Rich, first provides an inside look at the power of a NASCAR sponsorship to drive awareness and then fires off a broad range of insights well worth reviewing. On the NASCAR sponsorship front, he runs down a number of benefits including:

  • Deeply engaged fans that span the US
  • Nearly year-round coverage will beyond the other…